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GlobalizationĪ Sony TR-730 transistor radio made in Japan, circa 1960Īccording to Schiffer, Sony's TR-63 radio 'cracked open the U.S. Eventually, both Ibuka and Mitsui Bank's chairman gave their approval. Akio Morita was firm, however, as he did not want the company name tied to any particular industry. They pushed for a name such as Sony Electronic Industries, or Sony Teletech. The move was not without opposition: TTK's principal bank at the time, Mitsui, had strong feelings about the name. Īt the time of the change, it was extremely unusual for a Japanese company to use Roman letters to spell its name instead of writing it in kanji. The first Sony-branded product, the TR-55 transistor radio, appeared in 1955, but the company name did not change to Sony until January 1958. In 1950s Japan, 'sonny boys' was a loan word in Japanese, which connoted smart and presentable young men, which Sony founders Akio Morita and Masaru Ibuka considered themselves to be. The name 'Sony' was chosen for the brand as a mix of two words: one was the Latin word ' sonus', which is the root of sonic and sound, and the other was ' sonny', a common slang term used in 1950s America to call a young boy. Another early name that was tried out for a while was 'Tokyo Teletech' until Akio Morita discovered that there was an American company already using Teletech as a brand name. The company occasionally used the acronym 'Totsuko' in Japan, but during his visit to the United States, Morita discovered that Americans had trouble pronouncing that name. The primary reason they did not is that the railway company Tokyo Kyuko was known as TTK. When Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves, they strongly considered using their initials, TTK. The name derives from 'sonus', the latin word for sound. In 1958, the company changed its name to 'Sony'. The company built Japan's first tape recorder, called the Type-G. On, Ibuka was joined by Akio Morita to establish a company called Tokyo Tsushin Kogyo ( 東京通信工業, Tōkyō Tsūshin Kōgyō) (Tokyo Telecommunications Engineering Corporation). The company started with a capital of ¥190,000 and a total of eight employees.

In 1946, Masaru Ibuka started an electronics shop in Shirokiya, a department store building in the Nihonbashi area of Tokyo. įurther information: History of Sony Tokyo Tsushin Kogyo Sony is listed on the Tokyo Stock Exchange (in which it is a constituent of the Nikkei 225 and TOPIX Core30 indexes) with an additional listing in the form of American depositary receipts listed in the New York Stock Exchange (traded since 1970, making it the oldest Japanese company to be listed in an American exchange), and was ranked 122nd on the 2020 Fortune Global 500 list. Sony has a weak tie to the Sumitomo Mitsui Financial Group (SMFG) corporate group, the successor to the Mitsui keiretsu. Sony Group Corporation is the holding company of the Sony Group ( ソニー・グループ, Sonī Gurūpu), which comprises Sony Corporation, Sony Semiconductor Solutions, Sony Entertainment ( Sony Pictures, Sony Music), Sony Interactive Entertainment, Sony Financial Group, and others.

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It is the world's largest player in the premium TV market for a television of at least 55 inches (140 centimeters) with a price higher than $2,500 as well as second largest TV brand by market share and, as of 2020, the third largest television manufacturer in the world by annual sales figures. Sony, with its 55 percent market share in the image sensor market, is the largest manufacturer of image sensors, the second largest camera manufacturer, and is among the semiconductor sales leaders. At the same period, it is also recognized as the most cash-rich Japanese company, with its net cash reserves of ¥2 trillion. It is the largest technology and media conglomerate in Japan. Through Sony Entertainment Inc, it is one of the largest music companies (largest music publisher & second largest record label) and the third largest film studio, making it one of the most comprehensive media companies.

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As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional electronic products, the largest video game console company and the largest video game publisher. Sony Group Corporation ( ソニーグループ株式会社, Sonī Gurūpu kabushiki gaisha / ˈ s oʊ n i/ SOH-nee), commonly known as Sony and stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo, Japan.